The Excellus BlueCross BlueShield Campaign

Start the Conversation


Excellus BlueCross BlueShield, a nonprofit independent licensee of the Blue Cross Blue Shield Association serving a 31 county area in Upstate New York, has been licensed by Consumer Reports to help educate patients, employers and providers across upstate New York about the importance of the Choosing Wisely recommendations.  We are pleased to invite you to explore the health information that this website offers.

Choosing Wisely is an initiative sponsored by the American Board of Internal Medicine (ABIM) Foundation. Launched in 2012, the program focuses on conversations to ensure that the right care is delivered at the right time. To achieve this, more than 70 medical specialty societies have joined the campaign and have developed more than 400 specific recommendations for care practices that lead more directly to positive health outcomes.

Matthew Bartels, M.D., Medical Director, Health Care Improvement

Consumer Reports® has developed communications materials to help build meaningful discussions between physicians and their patients about the most appropriate options for managing conditions or preventing illness. Excellus BlueCross BlueShield is proud to be joining with Consumer Reports to assist in expanding the awareness of this program.

The Choosing Wisely initiative has important implications for improved patient safety and improved community health. The initiative’s credibility comes in large part from the fact that the recommendations for each point of focus come directly from the Boards of each specialty participating in the program. In other words, these recommendations were researched and developed by physicians for physicians and their patients.

We hope that you find this information on this site useful to “Start the Conversation” about what is the best care for many common conditions.


For more information about this campaign, contact [email protected]

For Patients

Questions to Ask

Medical Tests

Imaging Tests





Doctor/Patient Relationship

Health Insurance Literacy

En Español