The Michigan Health Improvement Alliance Campaign

The Right Care at the Right Time


Welcome to the MiHIA Choosing Wisely® campaign resource site.

As a regional health collaborative, the Michigan Health Improvement Alliance, Inc., or MiHIA, (ma-high-ah) is focused on the Triple Aim of improving regional population health, patient experience and cost of care. The national Choosing Wisely® initiative, created by the ABIM Foundation, responds to the need for discussion, focus and action on the overuse of certain medical procedures and tests. The Choosing Wisely initiative is well aligned with MiHIA’s aim, enabling providers and patients to make better decisions about healthcare and appropriate use of medical services.

This site was developed to assist in implementation of the Choosing Wisely campaign within your organization. Its contents are meant to help you fulfill your implementation plans, as well as enable clear, consistent messaging around the campaign. These easy-to-use resources are available for you and your staff to utilize as needed.

Co-Branding Guidance:

For more information about this campaign, conctact Katie VanDuinen, MiHIA Choosing Wisely Project Coordinator,   or Gary Billotti, MiHIA Choosing Wisely Project Leader,  (989) 486-9454.


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Handouts, Posters & Brochures



“5 Questions to Ask Your Doctor Before You Get Any test, Treatment, or Procedure” poster
“Talk to Your Doctor About When You Need Tests for Heart Disease — and When You Don’t” poster 


Brochures for consumers and patients

Newsletters & Articles

This is a slate of Campaign Messages and Talking Points that simply and succinctly explain the Choosing Wisely® campaign and its goals. These key messages should prove helpful in your communications with staff and members about the campaign.

Word count: 295
Word count: 271


Choosing Wisely Master Presentation: Overview of the MiHIA Regional Campaign (PPT)

Presentations are currently being developed for the following audiences:

  • Consumers
  • Employees and staff
  • Providers
  • Executive Boards

If you have a presentation request, please contact Katie VanDuinen, MiHIA Choosing Wisely Project Coordinator

Social Media

Digital Communications Tips and Guidelines

(Per ABIM Foundation)

Highlighting your organization’s work through digital communications and social media channels is a simple and effective way to tell others about your involvement in the Choosing Wisely campaign.

To help you engage in this, introductions to three of the most prominent and valuable digital and social media communications channels have been drafted – Twitter, Facebook, and blogging.

Many may be familiar with the ins and outs of these channels but these refreshers can serve to bolster your work or give you the resources to start. Additionally, sample language has been included that can be edited to suit your needs for Facebook and Twitter.

Please be sure to try to follow the campaign social media formatting and guidelines (e.g. common hashtags) from the ABIM Foundation whenever possible. This will ensure that we are speaking with the same voice throughout the campaign.



Choosing Wisely Employer Toolkit

Ready-to-use resources for your next campaign brought to you by the ABIM Foundation, NBCH, PBGH and Consumer Reports

Welcome to the Choosing Wisely Employer Toolkit! The National Business Coalition on Health, with the generous support of Pacific Business Group on Health, partnered with Consumer Reports to create this toolkit for employers to use to educate their employees about the dangers and issues associated with the overuse of health care services.

These materials can help you launch the Choosing Wisely campaign with your employees or integrate it with your current communication efforts, all with your own brand.  These materials are intended for broad distribution. They’re written to “speak” to diverse workforces across a variety of industries.

The toolkit itself is organized into four pieces:

1) Materials for employers to learn about Choosing Wisely, and how to use the toolkit;

2) Materials for employers to use and distribute to their employees;

3) A series of Consumer Reports tip sheets that organize Choosing Wisely into topics that will be easy for employees to identify with; and

4) Links to a wide variety of Consumer Reports resources on health and health care.

We hope this toolkit is a useful resource, and we are interested in hearing your feedback about how you’re using these materials to educate employees. Please let us know if you have any questions, comments, or concerns. Colleen Bruce, Director of Value-Based Purchasing and Public Policy at NBCH, can assist you.