About the campaign
Consumer Reports and the National Business Group on Health have partnered to launch a new consumer health communications campaign. It has kicked off with a program to provide Business Group members with a series of compelling reports on critical health issues.
The first series of reports is based on some of the most successful articles published in Consumer Reports magazine in recent months. These are updated and tailored for use by Business Group members. In conjunction with the release of each report, the Business Group organizes a one-hour webinar for members featuring speakers from the Consumer Reports Health Ratings Center and external experts to introduce the topic and answer questions from participants. In addition, representatives from member organizations are invited to share relevant experiences with approaches to keeping employees healthy.
The overall goal of this partnership is for large employers to disseminate these reports to employees and dependents so that they can become more engaged consumers of health care, empower themselves with unbiased, evidence-based information, and ultimately make better decisions that help them get appropriate, safe and affordable health care.
Each PDF file may be read here, printed or downloaded to the user’s own device.
- Consumer Reports has joined the fight to keep a unique and life-saving product working: antibiotics.
- English: America's Antibiotic Crisis
- When you need that cancer screening test -- and when you don't.
- English: Cancer Tests and Treatments
- What you don't know about these 12 ingredients can hurt you.
- English: Dangerous Supplements
- Hospitals can lower the risk, but many fail to act.
- English: Deadly Infections
- The next ‘doctor’ you see might be a nurse practitioner. Here's a guide to who you can expect to see in a white coat, and how they can help you.
- English: Dr. Who?
- Cardiac care is a money-making machine that too often favors profit over science.
- English: Healing Hearts
- Patient-centered medical homes seek to provide comprehensive, continuous, well-coordinated care to patients.
- English: Medical Homes
- Here's why healthcare prices, for the same service, in the same town, vary so widely.
- English: The Real Cost of Care
- How to strengthen the doctor-patient relationship.
- English: What Doctors Wish Their Patients Knew
- Here are 10 procedures to think twice about during your pregnancy.
- English: What to Reject When You’re Expecting
- Spanish: Qué debe rechazar cuando está embarazada
Dozens of NBGH member companies participate in the program and are distributing these Special Reports to their employees.
Through this partnership, the following Special Reports will be released to Business Group Members, for distribution to their employees:
- Hospital Infections — Special Report, “Deadly Infections” (December 2011), includes top and bottom hospital performers, listed by state.
- Heart Health — Special Report, “The Business of Healing Hearts” (February 2012), includes the heart tests patients do and don’t need, and heart surgery group Ratings, by state.
- Nutritional Supplement Safety — Special Report, “Dangerous Supplements” (May 2012), includes a list of ingredients to avoid.
- Doctor-Patient Relationships — Special Report, “What Doctors Wish Their Patients Knew” (July 2012), includes guidance on finding the right doctor and advice on communicating more effectively with physicians.
This project will allow for two employers to work directly with Consumer Reports to develop a targeted communications campaign for its employees and their dependents, collaborate on strategies to maximize the reach and impact of that information, develop appropriate versions for employees who need easy-to-read content, content in other languages, or other innovative communications channels, and measure results with a goal of improving and sustaining the program.
There will be no cost to the employer to participate in this demonstration; in addition, Consumer Reports will be able to support employers with cost-effective printing solutions if they wish to disseminate print rather than digital copies of the reports.
In exchange, the employer will aid Consumer Reports in measuring the effect of the reports on increasing awareness and changing employee behavior. Examples include:
- Total report downloads
- Number of copies distributed
- Anecdotes detailing employee use or satisfaction with the articles (e.g., comments to HR inbox)
- Increase in desired medical utilization – (e.g., medication adherence, preventive care, traffic to top rated providers)