- North Carolina Choosing Wisely Campaign
- Spring Feature
- Flu and Antibiotics
- Health Care Providers
- Patients and Families
- Employers and Payers
- Articles, Blogs, and More
- Contact Us
“Many experts agree that the current way health care is delivered in the United States contains too much waste – with some stating that as much as 30 percent of care delivered is duplicative or unnecessary and may not improve people’s health. It is urgent that health care providers and patients work together and have conversations about wise treatment decisions.”
– Choosing Wisely
About Choosing Wisely and the North Carolina Campaign
Choosing Wisely® was developed by the ABIM Foundation to help providers and patients talk about medical tests and procedures that are often used but may not be necessary and may even cause harm. As a part of Choosing Wisely, more than 70 specialty society partners have developed specific, evidence-based recommendations that providers and patients should discuss to help make wise decisions about the most appropriate care based on the patient’s individual situation. Consumer Reports supports this effort by providing patients with the right questions to ask and the information they need to engage in conversations with their providers.
The North Carolina Healthcare Quality Alliance (NCHQA) is partnering with the ABIM Foundation, Consumer Reports and key health care stakeholders in North Carolina to spread the Choosing Wisely campaign throughout the state. By helping providers and patients discuss the appropriateness of certain commonly used tests and procedures, the North Carolina Choosing Wisely initiative aims to support better, more affordable care for all North Carolinians.
On this website, you will find Choosing Wisely information and materials for health care providers, patients and families, employers and payers. You can also learn how to join the North Carolina Choosing Wisely effort in reducing the use of unnecessary tests and procedures. The following video contains a message about Choosing Wisely from Dr. Christine Cassel, former President and CEO of the ABIM Foundation.
North Carolina Choosing Wisely Campaign
“The Choosing Wisely North Carolina Collaboration is a unique and important effort that aligns the interests of consumers, practitioners, employers, and payers to improve health, provide better transparency in health care, and reduce unnecessary care for all North Carolinians. NCHQA is proud and pleased to help bring these key stakeholders together to improve the quality of medical choices made by patients and practitioners.”
– Dr. Don Bradley, NCHQA Chair
The North Carolina Choosing Wisely campaign is a collaborative, statewide effort led by the North Carolina Healthcare Quality Alliance (NCHQA). The campaign aims to reduce the use of unnecessary tests and treatments in North Carolina by (1) implementing select Choosing Wisely recommendations within participating health care systems, and (2) raising awareness of the problem of overuse among providers and patients in the broader community. Key North Carolina Choosing Wisely partners include Duke Medicine, Cornerstone Health Care, the North Carolina Medical Society, Blue Cross Blue Shield of North Carolina and the State Health Plan for Teachers and State Employees.
NCHQA aims to dramatically improve the delivery of health care in North Carolina and the health of all North Carolinians by bringing together the full range of stakeholders in the health care delivery system. NCHQA provides overall coordination for the North Carolina Choosing Wisely effort, while mobilizing its constituent organizations to conduct Choosing Wisely outreach and education.
Duke Medicine is an integrated academic health system located in Raleigh-Durham, North Carolina. It includes three hospitals, a large faculty practice of 1,800 physicians, a Home Care and Hospice service, as well as an extensive primary care network, with 24 practices in seven counties. In collaboration with the North Carolina Choosing Wisely effort, Duke Medicine aims to reduce (1) use of antibiotics for viral-based illnesses, (2) unnecessary use of DEXA screening for osteoporosis and (3) avoidable carotid artery stenosis screening.
Cornerstone Health Care is a group of more than 320 physicians and advanced practice providers based in High Point, North Carolina. Cornerstone is a physician-owned and -led multi-disciplinary practice with more than 90 locations in communities throughout central North Carolina. Cornerstone’s Choosing Wisely efforts will focus on (1) use of antibiotics for viral-based illnesses (2) unnecessary DEXA screening and (3) avoidable Pap tests.
The North Carolina Medical Society (NCMS) is a professional association of approximately 12,000 medical students, residents, practicing and retired physicians and physician assistants. Through its Foundation, the Toward Accountable Care Consortium (TAC), and its specialty society partners, NCMS disseminates Choosing Wisely messaging to state and regional medical societies and health care organizations. In addition, NCMS will conduct provider outreach to foster physician leadership, patient/consumer partnership and intrinsic professional motivation around the topic of overuse.
Blue Cross and Blue Shield of North Carolina (BCBSNC) is the state’s largest health insurer, with more than 3.8 million customers. In collaboration with NCHQA, BCBSNC is developing a North Carolina Choosing Wisely communications plan. This effort will include outreach activities to educate and engage consumers, physicians, practice administrators, local media, and BCBSNC employees.
The State Health Plan for Teachers and State Employees (Plan) provides health care coverage to more than 685,000 teachers, state employees, retirees, current and former lawmakers, state university and community college personnel, and their dependents. The Plan will use multi-modal media, such as postcards, brochures and electronic newsletters, to deliver the Choosing Wisely messages to members in all 100 North Carolina counties and beyond.
Join the North Carolina Choosing Wisely campaign today by notifying NCHQA of your interest. Your organization will be added to the statewide partners list, and you will receive relevant articles and new materials as available.
Cervical Cancer Screening
“Cervical Cancer was once one of the most common causes of cancer deaths for American women. But over the last 30 years, the cervical cancer death rate has decreased by more than 50%. The main reason for this was the increased use of cervical cancer screenings.” (American Cancer Society)
Screening is still very important, but screening recommendations have changed as more is known about cervical cancer.
Current recommendations include the following:
- Don’t perform routine annual cervical cytology screening (Pap test) in women 30-65 years of age. (American College of Obstetricians and Gynecologists)
- Don’t screen women older than 65 years of age for cervical cancer who have had adequate prior screening and are not otherwise at high risk for cervical cancer. (American Academy of Family Practice)
The following posters, brochures, rack cards and wallet cards can be used by providers in their waiting/exam rooms and by patients and their families for their own benefit. They can be downloaded and printed. Some may be available in Spanish.
Brochure — Pap Test: Recommendations for When or When Not to Get a Pap Test
Flu and Antibiotics
Misuse of antibiotics leads to the rise in superbugs — those bacteria resistant to antibiotic treatment. Not completing the antibiotics that are prescribed, or taking antibiotics when they are not necessary, contributes to the problem. It is important for physicians and patients to discuss when and when not to use antibiotics. Antibiotics fight bacteria, not viruses. With flu season upon us, remember that the flu is a virus and therefore not responsive to antibiotic treatment.
The following articles, brochures, and posters can be used by providers in their waiting/exam rooms and by patients and families for their own benefit. These materials can be downloaded and printed. Most of the materials are also available in Spanish.
Health Care Providers
Based on a recent survey, physicians recognize the need to address unnecessary utilization of tests and procedures with their patients. To help physicians identify tests or procedures whose necessity should be questioned or discussed, Choosing Wisely asked over 70 medical specialty societies to recommend standards of practice for reducing unnecessary drug prescribing, testing and imaging. The recommendations can be viewed in their entirety or grouped by society.
The North Carolina Choosing Wisely initiative focuses on evidence-based recommendations for the following four specific topics; however, we encourage physicians to review any of the specialty society lists of things that physicians and patients should discuss.
Antibiotics for Respiratory Illness
- Avoid prescribing antibiotics for upper respiratory infections – Infectious Disease Society of America
Carotid Artery Stenosis Screening
- Don’t screen for carotid artery stenosis (CAS) in asymptomatic adult patients – American Academy of Family Physicians (AAFP)
- Don’t use dual-energy x-ray absorptiometry (DEXA) screening for osteoporosis in women younger than 65 or men younger than 70 with no risk factors – AAFP
- Don’t screen women older than 65 years of age for cervical cancer who have had adequate prior screening and are not otherwise at high risk for cervical cancer –AAFP
- Don’t perform routine annual cervical cytology screening (Pap tests) in women 30-65 years of age – American College of Obstetricians and Gynecologists
Talking with patients
The following information and materials from the ABIM Foundation, Choosing Wisely, Consumer Reports and the Centers for Disease Control and Prevention (CDC) have been developed to assist physicians in talking with patients about when and when not to test or treat.
Brochures , Posters, & Other Print Materials
Physician Communication Modules. These interactive instructional modules were developed by the Drexel University College of Medicine to help physicians engage patients in conversations about overuse.
Choosing Wisely Action Manual. This implementation guide developed by the Washington State Choosing Wisely Task Force provides practical, step-by-step recommendations for integrating Choosing Wisely into clinical practice.
What Doctors Wish Their Patients Knew. This informative article provides both physicians and patients with insights into what questions to ask and how to answer them.
Patients and Families
Taking the best care of yourself and your family includes talking with your doctor about necessary tests and treatments. Based on your situation, some tests or treatments may not be needed. There are five questions to ask your doctor that might help you.
- Do I really need this test or procedure?
- What are the risks?
- Are there simpler, safer options?
- What happens if I don’t do anything?
- How much does it cost?
The following tips on talking with your doctor are from the National Institutes of Health (NIH)
- Write down list of questions and concerns before appointment
- Consider bringing a close friend or family member with you
- Take notes about what the doctor says or ask the friend/family member to do this for you
- Learn how to access your medical records so you can keep track of test results, diagnoses, treatment plans, medicines and prepare you for the next visit
- Ask for the doctor’s contact information and their preferred method of communication
- Remember that nurses and pharmacists are good sources of information
Talking with Your Doctor
Multiple Health Topics
Employers and Payers
Employers are searching for ways to to encourage employees to seek high value care as a means to improve their health and that of their families. Payers are also looking for ways to help clients and providers maintain quality care while while avoiding unnecessary tests or procedures. Choosing Wisely provides the evidence-based recommendations and educational materials needed to launch a company-wide campaign.
The Choosing Wisely Employer Toolkit was developed to help employers educate their employees about overuse of health care services. Payers will find the materials readily adaptable to their use as well. The Employer Toolkit includes the following:
- Information about Choosing Wisely
- Quick start guide
- Consumer Reports resources (videos, posters, and brochures)
- Sample timeline and editorial calendar
- Tips for how to integrate with wellness, enrollment, and other campaigns
- Sample campaigns
- Articles such as
- When to say “Whoa!” to Doctors
- Five Things Physicians and Patients Should Question
- Partnering with Your Doctor
- Five Things Your Doctor Might Not Tell You
- Ten Ways to Reduce Your Drug Costs
Making Healthy Choices
For more information on starting an employer campaign refer to the Getting Started guide.
For more information on promoting messages to employees refer to Making Healthy Choices.
Articles, Blogs, and More
As the campaign grows in North Carolina, NCHQA and its partners are creating multi-modal communications about Choosing Wisely.
State Health Plan newsletter — Be Wise and well this New Year: Five Questions to Ask Your Provider
North Carolina Public Health Association newsletter (scroll to page 2)
Pamela Entzel, Project Manager
North Carolina Healthcare Quality Alliance