Consumer Reports, the world’s largest independent product-testing organization, is proud to be leading the consumer communication efforts of the Choosing Wisely campaign. That campaign kicked off in April, 2012, and continues to grow in influence.
To amplify key campaign messages, Consumer Reports has collaborated with almost 100 Choosing Wisely partners, grantees, and medical specialty societies to create and disseminate communications resources that support the campaign.
These resources include more than 100 plain English and Spanish pamphlets, customized web pages, toolkits, posters, videos, social-media campaigns, Wikipedia articles, events, and more.
We’ve put together a summary of our work to date on this important project. Check it out.